Communications

Communications Overview

The communications department provides leadership for creating, executing and supporting strategic and muti-faceted communication efforts between the MCISD, its local school districts, and its many constituencies.

PURPOSE

The MCISD is committed to have open, honest and ongoing communication with our internal audiences. The MCISD understands that maintaining two-way communication with internal stakeholders is essential for building positive relationships.  These relationships are necessary for a strong school system.

MISSION

To provide a full range of communication support to the MCISD and local school districts.

VISION

To develop communications that help people better understand and value the MCISD and public education.

GOALS

• Promote public education in Monroe County. Use a variety of media to explain and promote the services of the MCISD in Monroe County.

• Improve customer service at the MCISD.

• Guide internal and external audiences toward a positive perception of the MCISD.

STRATEGIES 

• Establish an effective employee communication plan to improve internal communication and employee engagement.

The MCISD Communications Office will work collaboratively with all MCISD departments to design    materials or craft messages to promote MCISD students, staff, activities and programs. Supervisors, teachers or staff are always encouraged to provide the Communications Coordinator with information pertaining to ANY event located on or off the MCISD campus via email, the MCISD website or a phone message.

• Develop and maintain positive relationships with all stakeholders to strengthen awareness of the MCISD.

The MCISD maintains a well-developed network of media contacts with whom we share information about new developments, upcoming events, personnel, and emerging issues. These contacts have provided a robust amount of coverage, including feature stories that spotlight important topics in our local media.

• Use a variety of media outlets to maximize awareness and support of the MCISD district goals, objectives and programs.

The MCISD maintains strong relationships with local print media as well as a customized district website and Facebook page that are updated through the Communications Office. Information is posted in a timely manner for all stakeholders to review.  The MCISD also utilizes an Instant Alert Messaging System – Honeywell, as well as an all-mail email feature to send important messages to all employees. Through Honeywell, the administration also has the ability to create and send personal voice messages to particular employee groups.